Ashish Bavishi’s Blog

Sales, Marketing, Personal Experiences, Spiritual Marketing, International Business, Strategy, Planning

Open TAP Effect (?)

Posted by Ashish Bavishi on September 28, 2012

What is this ?

The common practice and myopia in any Tech company : The sales guys bring the client on board after lot of hardworking (?). And due to the tech glitches, Gaps in Understanding among Client – Sales – Tech and Support, Poor services or any other reason the deal gets cancelled.

Again sales guys out in the market to ensure they close more deals and similar situation occurs. Again the deal gets cancelled. The company looses orders repeatedly.


It is like my TAP is ON (deals are coming in) but my Water Tank is never getting filled because of the hole.

I call it “Open Tap Effect”

The TAP is ON but the Water Tank is not getting filled up. ( Or taking long time for inflow to surpass outflow)

This is most dangerous situation affecting Reputation, Team Motivation and Revenue streams for any Tech company, generally considered lightly.

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